NEWS – 17 African Startups Join Aix-Marseille’s Innovation Ecosystem through the Soft-Landing Provence Africa Connect program

Published on 04 June 2025

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A bridge between the two shores of the Mediterranean grows stronger.

The Soft-Landing Provence Africa Connect program is welcoming this year 17 African startups from 6 countries, operating in strategic sectors such as health, environment, construction, HR, cybersecurity, tourism, and cultural and creative industries.

Designed as a springboard to the European market, the program allows selected entrepreneurs to immerse themselves in the innovation ecosystem of the Aix-Marseille-Provence Metropolis, to find partners, clients, and receive targeted support from key local stakeholders.

🌍 Focus on the 2025 laureates

Among the 17 selected startups:

Cultural & Creative Industries

Construction (BTP)

Human Resources

Health

Environment

Tourism

Cybersecurity

A mobilized ecosystem

This program is led by a consortium of committed stakeholders: the Aix-Marseille-Provence Metropolis, Accélérateur M, Marseille Innovation, KEDGE Entrepreneurship, Eurobiomed, and ANIMA Investment Network, with support from Provence Promotion, EMERGING Valley, Africalink, and CISAM.

It will conclude at the EMERGING Valley Summit, a major meeting point for European and African tech ecosystems, where the laureates will present their projects, ambitions, and collaboration opportunities.