ANIMA General Assembly in Tunis: Adoption of the New Strategy and Participation in FIPA’s 30th Anniversary
Published on 25 June 2025
ANIMA Investment Network’s General Assembly was held on June 20, 2025, in a hybrid format from Tunis, on the occasion of the 30th anniversary of FIPA – Tunisia’s Foreign Investment Promotion Agency. This strategic annual meeting brought together numerous members of the ANIMA network and marked several key milestones for the future of the association.
Adoption of the new strategy and several key resolutions
Among the highlights of this General Assembly were:
- The adoption of the 2024 Activity Report, now available online;
- The presentation of the 2025 Action Plan, which you can find in our calendar;
- And most importantly, the adoption of the 2025–2027 strategy, the result of a collaborative process launched in April with members and finalized during the Board of Directors’ seminar held in Barcelona in May.
This strategy, which will guide the network’s actions over the next three years, will be the subject of a dedicated communication very soon, in order to share its key pillars and ambitions in detail.
Welcome to the New Members
The General Assembly also officially welcomed eight new members to the ANIMA network, highlighting its growing openness and attractiveness:
- CRI of Casablanca Settat (Morocco)
- ESA Business School (Lebanon)
- Gemini Africa (Egypt)
- Ministère de l’Investissement (Jordan)
- Investment Development Authority of Lebanon – IDAL (Lebanon)
- Federation Maroc Cluster (Morocco)
- Souss Massa Promotion (Morocco)
- Territorial Authority of Guelmim Oued Noun (Morocco)
We warmly welcome them and look forward to upcoming joint projects as part of the Euro-Mediterranean cooperation.
ANIMA Celebrates FIPA’s 30th Anniversary
Alongside the General Assembly, ANIMA participated in the conference held in Tunis to celebrate the 30th anniversary of the FIPA Tunisia investment promotion agency. On this occasion, Tarak Chérif, President of ANIMA, delivered the opening speech alongside Mr. Samir Abdelhafidh, Tunisian Minister of Economy and Planning.
In his speech, the ANIMA President praised the strong performance of North African countries and Tunisia in 2024 in terms of investment attractiveness, despite a global decline in foreign direct investment. He also emphasized the ongoing regionalization dynamic within ANIMA’s cooperation space, with European and Gulf countries being the main investors in North Africa.
This key moment brought together many members of the ANIMA network in Tunisia, strengthening cooperation ties in a shared spirit of promoting sustainable investment in the Euro-Mediterranean and African regions.
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Investment in Tunisia: Confidence Restored, Future in Focus
Tunisia is once again emerging as an attractive destination for foreign investors. Tarak Cherif, President of the ANIMA network and founder of CONECT, emphasizes the importance of building on existing projects, modernizing the administration, reforming tax and land regulations, and engaging the Tunisian diaspora to sustain this momentum. While global FDI is on the decline, North Africa — and Tunisia in particular — is showing remarkable growth, with $13 billion in greenfield projects announced for 2024.
A new regional strategy is also underway to strengthen economic integration around the Mediterranean and tackle key challenges such as environmental transition, digital transformation, and AI-driven innovation.
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